Are there ads on gmail

Kevin Smith. There isn't word on weather Google will transition the ads to other inboxes at some point. For now, turning the off will spare you from the ads. Sign up for notifications from Insider! Stay up to date with what you want to know. Loading Something is loading. Email address. Deal icon An icon in the shape of a lightning bolt. When you are in the campaign settings for a Discovery campaign, you will not even see an option to update the settings.

You will still be able to segment performance data by device in the main interface. Hopefully, in your other Display Network ads , you are testing a variety of ad variants to try and see which ones perform the best. Well with the standalone Gmail campaigns, we could do the same. Depending on the audience volume, I would try and create three to four ad variants in each one. This way I could try and give each ad variant the same amount of exposure to better judge the performance metrics. Well now you can add ad rotation to the list of settings that are not available in Discovery campaigns.

With the automated approach to this campaign type, advertisers will not be able to adjust the ad rotation for their ads no matter how many variants they may want to test.

The hands-off approach does not help with my controlled ad testing , but it is just another thing we have to deal with when working with the shift to automation. Just because Discovery campaigns have a Gmail placement, it does not mean we can recreate our ads easily. There are a lot of differences as subtle as they may be that can change your approach to how you would want to use Gmail in your strategy.

These differences are the biggest reason I am upset about this change. I feel that way because the ad creative is the most important part of a Gmail campaign in my opinion. And the components that are changing are going to give us, in my opinion, less appealing ads.

There are two main ad formats for Discovery campaigns. There is a standard Discovery ad as well as a Discovery carousel ad. No matter which option you choose, the headline can have up to forty characters. With Gmail campaigns, the headline character count maxes out at twenty-five characters. The ad on the left is the Discovery carousel ad, and the ad on the right is the dedicated Gmail ad.

While not visible in each image, the character count for the descriptions is still ninety characters for Discovery campaigns so no changes there. If you are, however, using the standard Discovery ad, you can add multiple headlines and descriptions just like you can with a responsive display ad. Just like a responsive display ad, Google will have the ability to test any combination of these text components in a standard Discovery ad. The advertisers will not be able to see the combinations to know which ones are performing.

It really is not a big deal since you only have to enter one headline and one description, but you then have to take into consideration how it affects the way your ad looks in the other placements of a Discovery campaign.

One of the main things I loved about Gmail campaigns was how we could integrate video into the ad creative when a user opened the Gmail ad. I always feel a video can better explain who your brand is or the value of your product over a standalone image. The advertiser also has the option in a Gmail ad to only use videos if they choose.

So the recommendation is based on the whole of reach in the Discovery network, not solely Gmail ads. This also means you should be prepared to see very different results than you may be used to when only running Gmail ads.

You will set this in the bidding section:. This value can always be updated later as your campaign matures and optimizes. The audiences available in Gmail ads are largely the same ones available to Discovery campaigns. The only difference is keyword targeting.

Apply these audiences to your Discovery campaign:. The reporting in Discovery campaigns will not exactly align with what Gmail ad reporting has typically shown. In this case, you are not charged for clicks to the collapsed ad teaser. With Discovery campaigns, the definition is more like in the Single Business Gmail ad setup.