How can creativity be measured

Within the student population, there are many highly creative individuals. I am not only talking about those studying disciplines traditionally considered creative such as arts and humanities but also about students who have a variety of interests divergent from the degree that they study, such as those studying maths with a keen interest in playing music and debating.

At university, there is certainly an abundance of choice in terms of creative outlets available such as creative writing, music , sports, arts and many more. I find it very inspiring when people create and are passionate about their hobbies; finding out why people enjoy different creative outlets and what they do for entertainment in their spare time is one of the most fascinating aspects of human interaction for me.

But why are some people creative, successful in harnessing their creativity and extremely motivated to be creative whereas others are not creative at all? Also, why can certain people excel in various creative endeavours while others only in one field?

How can creativity be accurately defined and measured? Answers to these and many more questions are available from modern psychology. Three main ways of measuring creativity have been proposed: the creativity quotient CQ , psychometrics, and the social-personality approach. Measuring creativity by a quotient similar to an IQ was mostly unsuccessful because creativity is a highly abstract concept, there can be no right or wrong answers to a set of questions about creativity.

However, researchers have managed to test creativity by tests which employ imagination and open-mindedness to various options. Another way to measure the outcomes of creative actions could be psychometrics. This questionnaire requires subjects to rate their achievements in the creative domains of visual arts, music, dance, architectural design, creative writing, humour, inventions, scientific discovery, theatre and film, and culinary arts.

This could be an appropriate way of measuring creative outcomes because people know how creative they are. Lastly, the social-personality approach attempts to measure creativity by measuring other personality factors and claiming that these are the parts of creativity. For instance, risk-taking, aesthetic orientation and attitudes, interest in complexity, confidence and independence of judgement have been suggested to be factors of creativity.

This has held in some cases, with research showing that artists are more open to new experiences, less conscientious than non-artists, whereas scientists are more conscientious and more confident as well also being very open to new experiences compared to non-scientists.

However, I am not convinced by this approach because I think it limits our understanding of what creativity might be. Similarly, I do not fully agree with the psychometrics measurements because people are unlikely to be able to judge their own creativity correctly and also it is impossible to measure creativity by numbers anyway.

I feel that the divergent tests which do not attempt to define creativity or attribute numbers to the measurement but only note down how people think and create and attempt to combine the findings into patterns, may have more of a success in gaining at least a partial understanding of what creativity is.

We should stop trying to measure abstract concepts by numbers or separate unclear concepts into factors we do know about. To study the abstract, more abstract, imaginative and open-minded ways are necessary, that will not limit creativity. A take-home message for us, the students, from this would be that since no perfect measures exist, we should create new ones ourselves that will be more satisfying.

Surely between all the students in the UK, we can find a new way to harness and assess this brainpower, capacity, imagination, resourcefulness, inspiration creativity whatever you want to call it. This article was first published on LinkedIn Pulse.

Elizabeth Kaplunov, PhD is a chartered psychologist who evaluates projects about health technology for disabled and vulnerable people. Disclaimer: Psychreg is mainly for information purposes only.

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Read our full disclaimer here. Cite This. Elizabeth Kaplunov, PhD, , December How Do We Measure Creativity?. Psychreg on Personality Psychology. In Depth. Manna Dey. Mental Illness or Ascension? You might also be interested in.

It All Starts with Addressing the Basics. At least part of the explanation for this is that people feel powerless when it comes to creativity. This belief is almost certainly wrong. In fact, creativity can be measured and managed.

We know this in large part thanks to the work of Jonathan Plucker , a psychologist from Indiana University. He reanalyzed data from a study that E. Paul Torrance had conducted in with children from a Minneapolis elementary school. The results showed that the correlation between the TTCT measures and for lifetime creative accomplishment was more than three times stronger than the correlation between creative accomplishment and childhood IQ.

Clearly, we do have the working tools available to assess levels of creativity in people. But it gets better: the TTCT methodology can be adapted to assess the level of perceived creativity in a product or a process. Our forthcoming article in HBR for example, shows how we can both measure the perceived creativity of a TV advertisement, breaking it down into various different types of creativity, and link that creativity to subsequent purchase behavior.

Several attempts have been made to develop a creativity quotient of an individual similar to the Intelligence quotient IQ , however these have been unsuccessful. Guilford 's group, [2] which pioneered the modern psychometric study of creativity, constructed several tests to measure creativity in They involved simple tests of divergent thinking and other problem-solving skills, which were scored on:.

The Creativity Achievement Questionnaire , a self-report test that measures creative achievement across 10 domains, was described in and shown to be reliable and valid when compared to other measures of creativity and to independent evaluation of creative output.

Some researchers have taken a social-personality approach to the measurement of creativity. In these studies, personality traits such as independence of judgement, self-confidence, attraction to complexity, aesthetic orientation and risk-taking are used as measures of the creativity of individuals.

The creativity of thousands of Japanese, expressed in terms of their problem-solving and problem-recognizing capabilities, has been measured in Japanese firms.